Chapter 15 -E-MARKETING

 Chapter 15 -E-MARKETING

INTRODUCTION

 

E-marketing, also known as digital marketing or online marketing, is the process of promoting a product or service using digital technologies, primarily through the internet. It involves various digital channels such as search engines, social media, email, websites, and mobile apps to reach and engage with potential customers.

 

E-marketing allows businesses to target specific audiences more effectively and efficiently than traditional marketing methods. It provides a cost-effective and measurable way to reach and interact with customers, track their behavior, and analyze the effectiveness of marketing campaigns.

 

With the growth of the internet and the increasing use of mobile devices, e-marketing has become an essential part of a company's overall marketing strategy. It offers a wide range of benefits, including global reach, real-time customer feedback, higher conversion rates, and increased customer engagement.

 

However, e-marketing also presents several challenges, including the need for technical expertise, data security concerns, and the risk of information overload for consumers. Therefore, businesses must carefully plan and execute their e-marketing strategies to ensure they are effective and aligned with their overall goals.

 

MEANING

 

E-marketing, also known as digital marketing or online marketing, refers to the use of digital channels such as the internet, social media, search engines, mobile devices, email, and other digital platforms to promote a product, service or brand. It involves creating and delivering promotional messages to consumers through various digital channels to reach a targeted audience and achieve marketing goals. E-marketing allows businesses to reach a wider audience, personalize their marketing messages, measure and analyze their campaigns, and increase customer engagement and conversions.

 

DEFINITIONS OF E-MARKETNIG ON THE WEB:

 

Here are some definitions of e-marketing from various sources on the web:

 

According to Techopedia, "e-marketing (electronic marketing) is the process of marketing a product or service using the Internet. It can include a variety of techniques such as search engine marketing, email marketing, social media marketing, and many types of display advertising."

 

HubSpot defines e-marketing as "the practice of driving top-of-funnel traffic to convert into sales and customers. It's often easier to think of e-marketing as the marketing of products and services using digital channels, including search engines, social media, email, and mobile apps."

 

Investopedia describes e-marketing as "the use of the internet, digital communications, and other electronic media to market a product or service. The goal of e-marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online."

 

Overall, e-marketing refers to the use of digital channels and technologies to promote and sell products or services online.

 

FEATURES OF E-MARKETING

 

Here are some definitions of e-marketing from various sources on the web:

 

According to Techopedia, "e-marketing (electronic marketing) is the process of marketing a product or service using the Internet. It can include a variety of techniques such as search engine marketing, email marketing, social media marketing, and many types of display advertising."

 

HubSpot defines e-marketing as "the practice of driving top-of-funnel traffic to convert into sales and customers. It's often easier to think of e-marketing as the marketing of products and services using digital channels, including search engines, social media, email, and mobile apps."

 

Investopedia describes e-marketing as "the use of the internet, digital communications, and other electronic media to market a product or service. The goal of e-marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online."

 

Overall, e-marketing refers to the use of digital channels and technologies to promote and sell products or services online.

 

Some of the salient features of e-marketing are describes as under:

 

1. Cost Effectiveness: Cost effectiveness refers to the efficiency of a process, product, or service in delivering its intended benefits relative to its cost. In the context of e-marketing, cost effectiveness refers to the ability of digital marketing channels and strategies to reach a larger audience at a lower cost compared to traditional marketing methods.

 

With e-marketing, businesses can use a variety of cost-effective channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising to reach their target audience. These channels typically have lower costs compared to traditional marketing methods such as print, TV, or radio advertising, making them more accessible to small and medium-sized businesses.

 

Overall, cost effectiveness is an important aspect of e-marketing as it allows businesses to allocate their marketing budgets more efficiently and achieve better returns on their investments.

 

2. Direct Interaction: Direct interaction is a key characteristic of e-marketing, which refers to the ability to interact directly with the customer through various online channels such as websites, social media, email, chat, and more. E-marketing allows businesses to communicate with their customers in real-time and establish a direct connection with them, which can be highly beneficial for building customer relationships and understanding their needs and preferences. By using direct interaction, businesses can provide personalized and targeted communication to their customers, offer customized solutions, and receive immediate feedback and insights, leading to higher customer satisfaction and loyalty.

 

3. suitable for producers and consumers: E-marketing is suitable for both producers and consumers as it provides a direct channel of communication and transaction between them. Producers can reach a wider audience without the limitations of physical distance, and consumers can access a greater variety of products and services from the comfort of their homes. Additionally, e-marketing allows for personalized and targeted marketing based on the preferences and behavior of individual consumers, increasing the chances of successful sales and customer loyalty.

 

4. Marketing Experience: Marketing experience refers to the overall perception and satisfaction of customers with the marketing efforts and strategies of a company or brand. In the context of e-marketing, it refers to the experience that customers have when interacting with the brand through online channels, such as websites, social media, email marketing, and mobile apps.

 

A positive marketing experience can lead to increased customer loyalty, higher brand awareness, and improved sales. E-marketing allows for personalized and targeted marketing efforts that can enhance the customer experience and create a stronger connection between the brand and its customers.

 

E-marketing also provides businesses with valuable data and insights into customer behavior and preferences, which can be used to improve marketing strategies and further enhance the customer experience.

 

5. Use of Multimedia: Multimedia refers to the use of different forms of media such as text, audio, video, graphics, animations, and interactive elements to convey information or messages to the audience. In the context of e-marketing, multimedia is used to create engaging and interactive content that can attract and retain customers' attention. It can be used in various forms, such as videos, podcasts, animations, interactive infographics, and more, to provide a dynamic and immersive experience to the customers. The use of multimedia can help businesses to communicate their message effectively, increase brand awareness, and improve customer engagement and loyalty.

 

6. Knowledge of present trends: E-marketing allows businesses to keep up with present trends by providing real-time data and analytics. By analyzing online behavior, businesses can identify popular products, target demographics, and adjust their marketing strategies accordingly. This information can be used to improve the customer experience and increase sales. Additionally, e-marketing enables businesses to monitor their competitors and stay informed about industry changes, allowing them to make informed decisions and remain competitive in the market.

 

7. Virtual Guide: Virtual guide refers to the use of automated chatbots or virtual assistants to provide assistance and guidance to customers during their online shopping experience. These virtual guides can answer queries, provide product recommendations, and help customers navigate through the website or app. They can also provide personalized suggestions based on the customer's browsing history and preferences. The use of virtual guides can improve the customer experience and lead to increased sales and customer satisfaction.

 

Ps OF E-MARKTING

 

The Ps of e-marketing are a set of strategies that are commonly used to achieve success in online marketing. They are:

 

Product: This refers to the goods or services being offered online. The product should be designed and positioned in a way that meets the needs and wants of the target audience.

 

Price: This refers to the cost of the product or service. The price should be competitive and should reflect the value that the product or service offers.

 

Promotion: This includes all the marketing activities that are used to promote the product or service online. This may include email marketing, social media marketing, search engine optimization, and other forms of digital advertising.

 

Place: This refers to the distribution channels used to make the product or service available to the target audience. This may include selling through an e-commerce website, using third-party marketplaces, or selling through social media platforms.

 

People: This refers to the people involved in the e-marketing process, including the business owners, employees, and customers. It is important to understand the needs and preferences of the people involved in order to create an effective e-marketing strategy.

 

Process: This refers to the process of delivering the product or service to the customer. The process should be efficient, reliable, and easy for the customer to navigate.

 

Physical evidence: This refers to the physical elements that are involved in delivering the product or service, such as the design of the website, the packaging of the product, and the quality of customer service. These elements can help to build trust and credibility with the customer.

 

TRADITIONAL MARKETING VS E-MARKETING

 

Traditional marketing refers to the conventional methods of advertising and promoting products or services using offline channels such as newspapers, magazines, billboards, radio, television, and direct mail. On the other hand, e-marketing or digital marketing involves using digital channels such as the internet, social media, search engines, email, and mobile devices to reach out to potential customers.

 

Here are some key differences between traditional marketing and e-marketing:

 

Reach: Traditional marketing may have a limited reach and can only target a specific geographical area, whereas e-marketing can have a global reach and can target customers from all over the world.

 

Cost: Traditional marketing is often more expensive than e-marketing as it involves printing, distribution, and other costs associated with offline advertising. E-marketing, on the other hand, is often more cost-effective as it requires fewer resources and can reach a wider audience.

 

Interaction: E-marketing provides more opportunities for two-way communication between the brand and the customers through social media, email, and chatbots. In traditional marketing, communication is mostly one-way, with the brand talking to the customers through advertising messages.

 

Data and Analytics: E-marketing allows for the collection and analysis of customer data, which can help marketers understand their audience better and tailor their marketing campaigns to their preferences. Traditional marketing does not provide the same level of data and analytics.

 

Flexibility: E-marketing campaigns can be adjusted and optimized in real-time based on the data collected, whereas traditional marketing campaigns are set in stone once they are launched.

 

Overall, e-marketing offers more advantages in terms of reach, cost-effectiveness, interaction, data and analytics, and flexibility compared to traditional marketing. However, both traditional and e-marketing have their own strengths and weaknesses and can complement each other in a well-rounded marketing strategy.

 

ADVANTAGES OF E-MARKETING

 

There are several advantages of e-marketing, some of which are:

 

Cost-effective: E-marketing is a cost-effective way of promoting and selling products or services. Traditional marketing methods such as TV, radio, print ads, etc. can be expensive, whereas e-marketing tools such as social media, email marketing, and search engine optimization (SEO) are relatively inexpensive.

 

Global Reach: E-marketing allows businesses to reach a global audience without having a physical presence in every country. With the use of the internet, businesses can target customers from different parts of the world and sell their products or services to them.

 

Targeted Marketing: E-marketing allows businesses to target specific groups of customers based on their age, gender, location, interests, and behavior. This helps businesses to reach their target audience more effectively and increase their chances of converting them into customers.

 

Measurable Results: E-marketing provides businesses with measurable results, which helps them to track the success of their campaigns. Businesses can use tools such as Google Analytics to track website traffic, conversion rates, and other key metrics, which can help them to make data-driven decisions and improve their marketing strategies.

 

Personalization: E-marketing allows businesses to personalize their marketing messages and offers for individual customers. This helps to create a more personalized experience for customers, which can increase their loyalty and engagement with the brand.

 

24/7 Availability: E-marketing tools such as websites and social media profiles are available 24/7, which allows businesses to reach customers at any time of the day or night. This provides customers with more flexibility and convenience, which can improve their overall experience with the brand.

 

DISADVANTAGES OF E-MARKETING

 

Some of the disadvantages of e-marketing are:

 

High competition: Due to the ease of setting up an online business, there is a lot of competition in the e-marketing space. This can make it difficult for businesses to stand out and attract customers.

 

Technical issues: Technical issues such as website crashes, slow loading times, and payment processing errors can lead to a poor customer experience and lost sales.

 

Security concerns: With the rise of online fraud and hacking, customers may be hesitant to share their personal and financial information online, which can lead to a loss of sales for e-marketers.

 

Dependence on technology: E-marketing is heavily reliant on technology, which can be a disadvantage if there are any technical issues or system failures. This can result in lost sales and damage to the reputation of the business.

 

Limited customer interaction: While e-marketing provides convenience, it can lack the personal touch of traditional marketing methods such as face-to-face interactions with customers.

 

Language and cultural barriers: E-marketing often involves targeting a global audience, which can lead to language and cultural barriers that can affect the effectiveness of marketing efforts.

 

STATUS OF E-MARKETING IN INDIA

 

E-marketing in India has seen significant growth in recent years, primarily due to the rapid expansion of internet and mobile phone usage across the country. According to a report by the Internet and Mobile Association of India (IAMAI), the number of internet users in India is expected to reach 627 million by the end of 2019, with 80% of users accessing the internet through mobile devices. This has created a huge potential market for e-marketing, with businesses increasingly turning to digital channels to reach and engage with their customers.

 

The e-commerce sector in India has witnessed tremendous growth over the past decade, with major players like Amazon, Flipkart, and Snapdeal dominating the market. According to a report by Statista, the e-commerce market in India is projected to reach US$120 billion by 2025, growing at a CAGR of 51% between 2020 and 2025. This growth has been driven by factors such as increasing internet penetration, rising disposable incomes, and growing consumer preference for online shopping.

 

In addition to e-commerce, other sectors such as banking, insurance, and healthcare are also increasingly leveraging e-marketing channels to acquire and retain customers. Digital marketing agencies and service providers are also witnessing significant growth, with many small and medium-sized businesses turning to them for digital marketing solutions.

 

However, e-marketing in India is still facing certain challenges such as low digital literacy levels, poor internet connectivity in rural areas, and concerns around data privacy and security. These challenges need to be addressed to ensure the sustained growth of e-marketing in the country.

 

Answer the following questions in 1-15 words. Each question carries one mark.

 

Q.1. What is E-Marketing?

Ans. E-Marketing refers to the practice of promoting products or services through the use of electronic media such as the internet, email, and social media platforms.

 

Q.2. What are 5Ps of E-Marketing?

Ans. The 5Ps of e-marketing are:

 

Product: Refers to the goods or services offered by a business through e-marketing.

 

Price: Refers to the amount of money charged by the business for its products or services through e-marketing.

 

Promotion: Refers to the various strategies and tactics used by a business to promote its products or services through e-marketing, such as social media advertising, email marketing, and search engine optimization.

 

Place: Refers to the various online channels or platforms where a business can reach its target audience through e-marketing, such as websites, social media platforms, and online marketplaces.

 

People: Refers to the target audience or customers of the business who are engaged through e-marketing, as well as the team members involved in managing and executing e-marketing strategies.

 

Q.3. Give two features of e-Marketing?

Ans. Sure, here are two features of e-Marketing:

 

Personalization: E-Marketing allows businesses to personalize their marketing strategies and messages to target specific audiences. This can be achieved through methods such as email marketing, social media advertising, and personalized website content.

 

Real-time tracking: E-Marketing provides real-time tracking and analysis of marketing campaigns, allowing businesses to quickly adapt their strategies and measure their success. This can be done through tools such as website analytics, social media monitoring, and email campaign tracking.

 

Q.4. Write any one advantage of e-marketing?

Ans. One advantage of e-marketing is its cost-effectiveness compared to traditional marketing methods.

 

The answer to these questions should be given 5-10 lines.

 

Q.1. What do you mean by E-Marketing?

Ans. E-Marketing, also known as online marketing or digital marketing, is the practice of promoting products or services using digital technologies, such as the internet, mobile devices, social media, search engines, and other digital channels. It involves using various techniques, including SEO, PPC advertising, email marketing, social media marketing, and content marketing, to reach and engage with potential customers, build brand awareness, and drive sales.

 

Q.2. What includes distribution channels?

Ans. Distribution channels refer to the means through which products or services are made available to customers. It includes all the intermediaries such as wholesalers, retailers, agents, and brokers that help in getting the product or service to the end-user or consumer. Distribution channels can also include online platforms and e-commerce websites that facilitate the sale and delivery of products or services. The choice of distribution channels can have a significant impact on the success of a business, and it is important to carefully consider and manage the channels used to reach customers.

 

Q.3.Name 5O’s of E-Marketing?

Ans. The 5 O's of e-marketing are:

 

Omni channel: Omni channel refers to the approach of providing a seamless and consistent experience to customers across all channels, including online and offline. This means that a customer can start their journey on one channel and continue it seamlessly on another without any disruption.

 

Optimization: Optimization involves analyzing and improving all aspects of the online customer journey to maximize the effectiveness of marketing efforts. This includes optimizing website design, content, search engine rankings, email marketing, social media, and other digital marketing channels.

 

Online reputation management: Online reputation management involves monitoring and managing a brand's reputation on digital platforms. This includes managing online reviews, social media mentions, and other forms of online feedback to maintain a positive brand image and respond effectively to customer concerns.

 

Online advertising: Online advertising refers to promoting products or services using digital channels such as search engines, social media, display advertising, and mobile advertising. This can help businesses reach a wider audience and generate more leads and sales.

 

Outcomes: Outcomes refer to the results of e-marketing efforts, which can include increased website traffic, higher search engine rankings, more leads and sales, and improved customer engagement and satisfaction. It's important for businesses to track and measure these outcomes to assess the effectiveness of their e-marketing strategies and make necessary adjustments.

 

Q.4. Give two features of E-Marketing?

Ans. Two features of E-Marketing are:

 

Global reach: E-Marketing allows businesses to reach a global audience through various digital channels such as social media, search engines, email, and websites. This helps businesses to expand their customer base beyond geographical boundaries.

 

Personalization: E-Marketing enables businesses to personalize their marketing messages according to the preferences and behaviors of individual customers. This helps to increase customer engagement and loyalty.

 

Q.5. Explain the factors which affect pricing decisions?

Ans. There are several factors that affect pricing decisions. Some of them are:

 

Cost of production: The cost of production is one of the major factors that affects pricing decisions. The price of a product should at least cover the cost of producing it, including the raw materials, labor, and overhead expenses.

 

Competition: The level of competition in the market also affects pricing decisions. If there are several competitors selling similar products, the business may have to price its product competitively to attract customers.

 

Customer demand: The level of customer demand for a product is also an important factor that affects pricing decisions. If there is a high demand for a product, the business can charge a higher price for it.

 

Brand value: The brand value of a product is also an important factor that affects pricing decisions. If a product has a high brand value, customers are likely to pay a higher price for it.

 

Market conditions: The general economic conditions, such as inflation and recession, also affect pricing decisions. During a recession, businesses may have to lower prices to attract customers.

 

Marketing objectives: The marketing objectives of the business also affect pricing decisions. For example, if the objective is to gain market share, the business may price its product lower to attract more customers.

 

Distribution channels: The distribution channels used by the business also affect pricing decisions. If the business uses intermediaries, such as wholesalers and retailers, their margins will also affect the final price of the product.

 

Overall, pricing decisions are complex and involve considering multiple factors. Businesses need to balance their costs and objectives with customer demand and market conditions to set a price that is competitive and profitable.

 

Q.6. What is P(Product) in market-mix?

Ans. In marketing mix, P stands for Product. It refers to the goods or services that a business offers to its customers. A product can be tangible or intangible, and it can be anything that satisfies a customer's need or want.

 

When considering product as a part of marketing mix, businesses focus on factors such as quality, features, design, branding, packaging, and warranty or guarantee. These factors are essential in creating a product that will appeal to customers and differentiate it from its competitors.

 

Developing a successful product requires businesses to understand their target market and its needs. They must research the market to identify trends, preferences, and any gaps in the market that their product could fill. Additionally, businesses must ensure that their product meets legal and regulatory requirements, such as safety standards or environmental regulations.

 

Q.7. Explain any two advantages of e-marketing?

Ans. Two advantages of e-marketing are:

 

Global Reach: E-marketing allows businesses to reach a global audience with ease. With the internet, businesses can reach consumers in any part of the world, and promote their products and services to a wider audience. This is particularly useful for businesses that offer digital products or services, as they can be easily accessed from anywhere in the world.

 

Lower Costs: E-marketing is generally more cost-effective than traditional marketing methods. Many digital marketing techniques, such as social media marketing, email marketing, and search engine optimization, can be done at a relatively low cost. This is particularly beneficial for small businesses and startups, who may not have a large marketing budget, but still need to reach their target audience effectively.

 

Q.8. Explain the packages with regard to e-marketing?

Ans. In the context of e-marketing, packages refer to the combination of different products or services offered by a company as a bundle. These packages are designed to offer customers a convenient and cost-effective way to purchase multiple products or services at once.

 

There are different types of packages that can be offered in e-marketing, such as:

 

Product packages: This type of package combines different products that are sold as a set. For example, a technology company may offer a package that includes a laptop, a tablet, and a printer.

 

Service packages: This type of package combines different services that are sold as a set. For example, a travel company may offer a package that includes flight tickets, hotel accommodations, and transportation services.

 

Hybrid packages: This type of package combines both products and services that are sold as a set. For example, a fitness company may offer a package that includes gym equipment and personal training services.

 

Packages in e-marketing can provide various benefits to both customers and businesses, such as:

 

Convenience: Customers can save time and effort by purchasing multiple products or services at once instead of buying them separately.

 

Cost savings: Packages often offer discounts or lower prices compared to purchasing products or services individually, making them an attractive option for customers.

 

Increased sales: By bundling products or services, businesses can increase the value of each sale and encourage customers to make larger purchases.

 

Customer satisfaction: Offering packages can help meet the diverse needs and preferences of customers, resulting in higher customer satisfaction and loyalty.

 

Overall, packages in e-marketing can be an effective strategy for businesses to increase sales, offer value to customers, and enhance customer satisfaction.

 

The answer to these questions should be given in 15-20 lines.

 

Q.1. What is E-Marketing? Give in brief various features of e-marketing?

Ans. E-Marketing, also known as digital marketing, refers to the promotion of products or services through electronic media, particularly the internet. It includes a range of marketing tactics such as email marketing, social media marketing, content marketing, search engine optimization, online advertising, and more.

 

The features of e-marketing include:

 

Global reach: E-marketing allows businesses to reach a global audience with ease, breaking down geographical barriers.

 

Cost-effective: Compared to traditional marketing methods such as television and print advertising, e-marketing is often more cost-effective.

 

Personalization: E-marketing allows businesses to personalize their marketing messages to specific audiences based on their interests, demographics, and behavior.

 

Measurable: E-marketing campaigns can be tracked and measured in real-time, providing businesses with valuable insights into their campaign's effectiveness.

 

Interactive: E-marketing provides businesses with the opportunity to engage with their audience through social media, chatbots, and other interactive platforms.

 

Q.2. Differentiate between traditional marketing and E-Marketing?

Ans. Traditional marketing and E-marketing differ in various ways. Here are some differences between them:

 

Approach: Traditional marketing involves the use of traditional channels such as print media, television, radio, and billboards to advertise and promote products and services. On the other hand, e-marketing uses digital channels such as social media, search engines, email, and websites to reach out to customers.

 

Cost: Traditional marketing can be expensive as it involves the use of physical media such as newspapers, billboards, and TV ads. E-marketing, on the other hand, can be cost-effective as it utilizes digital channels that are relatively cheaper and more accessible.

 

Reach: Traditional marketing is often limited in reach as it targets a specific geographical area or audience. E-marketing has a wider reach as it can target customers globally and is not limited by physical boundaries.

 

Interaction: Traditional marketing is mostly a one-way communication approach where the audience receives the message without giving feedback. E-marketing, however, allows for two-way communication where the audience can interact with the brand or product, ask questions, and give feedback.

 

Flexibility: Traditional marketing strategies are often difficult to modify once implemented. E-marketing, on the other hand, is more flexible as campaigns can be easily modified, tested, and adjusted in real-time based on the audience's response.

 

Measurement: Traditional marketing campaigns can be challenging to measure, and it can be challenging to determine their success rate. E-marketing, however, can be easily measured using web analytics, social media metrics, and other digital tools to determine the success of a campaign.

 

Overall, while traditional marketing can still be effective, e-marketing has become increasingly popular due to its cost-effectiveness, wider reach, flexibility, and ability to measure success rates accurately.

 

Q.3. Explain 5P’s of E-Marketing.

Ans. The 5 P's of e-marketing are a set of fundamental marketing principles that are specific to the digital realm. These principles are similar to the traditional marketing mix, also known as the 4 P's (Product, Price, Place, and Promotion), but with the addition of one more P: Personalization.

 

Here are the 5 P's of e-marketing in more detail:

 

Product: This refers to the digital products or services that a company is offering, such as software, mobile apps, e-books, or online courses. Companies need to ensure that their digital products meet the needs and expectations of their target audience.

 

Price: This refers to the monetary value that a customer pays for a digital product or service. Companies need to consider factors such as production costs, competitive pricing, and the value that their product provides to the customer when setting prices.

 

Place: This refers to the distribution channels used to deliver digital products or services to customers, such as websites, social media, email marketing, or mobile apps. Companies need to ensure that their products are easily accessible to their target audience and are available through various channels.

 

Promotion: This refers to the marketing efforts used to promote digital products or services, such as online advertising, social media marketing, content marketing, or influencer marketing. Companies need to create a marketing strategy that resonates with their target audience and generates interest and engagement with their products.

 

Personalization: This refers to tailoring digital products or services to the specific needs and preferences of individual customers. This can be achieved through personalized content, personalized product recommendations, or personalized marketing messages. Companies need to use customer data and analytics to create a personalized experience for their customers and build long-term relationships.

 

Q.4 Give briefly the status of e-marketing in india?

Ans. E-marketing in India has grown rapidly in recent years, driven by the increasing availability and affordability of internet access, the rise of mobile devices, and the growth of e-commerce. According to a report by the Internet and Mobile Association of India (IAMAI), the number of internet users in India is expected to reach 900 million by 2025, which is a huge market for e-marketing.

 

Some of the key trends and developments in e-marketing in India include:

 

E-commerce: The e-commerce industry in India is booming, with online shopping becoming increasingly popular among Indian consumers. Major e-commerce players such as Flipkart, Amazon, and Paytm have a significant presence in the Indian market.

 

Mobile marketing: Mobile devices have become a key platform for e-marketing in India, with the majority of internet users accessing the internet through their smartphones. This has led to the growth of mobile marketing channels such as SMS marketing, in-app advertising, and mobile search advertising.

 

Social media marketing: Social media platforms such as Facebook, Instagram, and Twitter are widely used in India, making them an important channel for e-marketing. Companies are using social media to reach out to customers, build brand awareness, and generate engagement.

 

Digital payments: The Indian government's push for digital payments and the growth of mobile wallets has made it easier for consumers to make online purchases, which has further fuelled the growth of e-marketing.

 

Overall, e-marketing in India has a bright future, with increasing internet penetration, growing consumer demand for online shopping, and a favorable regulatory environment all contributing to its growth.

 

Q.5. What are the advantages of E-marketing?

Ans. E-marketing, or digital marketing, offers a range of advantages over traditional marketing methods. Here are some of the key advantages of e-marketing:

 

Wider reach: E-marketing allows businesses to reach a global audience, breaking down geographical barriers and opening up new markets. With the internet, businesses can reach customers anywhere in the world, at any time.

 

Lower costs: E-marketing is often more cost-effective than traditional marketing methods such as print or TV advertising. Digital marketing channels such as social media, email marketing, and search engine optimization (SEO) are generally less expensive and more targeted than traditional advertising methods.

 

Better targeting: E-marketing allows businesses to target specific audiences based on demographics, interests, and online behavior. This makes it easier to reach customers who are most likely to be interested in your products or services, increasing the chances of conversion.

 

Improved tracking and analytics: E-marketing allows businesses to track the effectiveness of their marketing campaigns in real-time, using tools such as Google Analytics. This makes it easier to identify what's working and what's not, and make data-driven decisions to improve marketing strategies.

 

Personalization: E-marketing allows businesses to personalize marketing messages and offers based on customer data and behavior. This can help to build stronger relationships with customers, increase engagement, and improve customer loyalty.

 

Flexibility: E-marketing allows businesses to be more flexible and responsive to changing market conditions. Digital marketing campaigns can be tweaked and optimized in real-time, making it easier to adapt to changing customer needs and market trends.

 

Overall, e-marketing offers businesses a range of advantages over traditional marketing methods, helping to drive growth, increase engagement, and improve customer relationships.

 

Q.6. What are the disadvantages of E-marketing?

Ans. While e-marketing offers many advantages over traditional marketing, there are also some disadvantages that businesses need to consider. Here are some of the key disadvantages of e-marketing:

 

Competition: With so many businesses now using digital marketing channels, competition for attention is high. It can be difficult for smaller businesses to stand out and get noticed in a crowded marketplace.

 

Technical issues: E-marketing relies on technology, which can be prone to technical issues such as website downtime or email delivery problems. These issues can disrupt marketing campaigns and lead to lost sales and revenue.

 

Data privacy concerns: E-marketing involves the collection and use of customer data, which can raise privacy concerns. If businesses misuse or mishandle customer data, it can damage their reputation and lead to legal and financial penalties.

 

Dependence on technology: E-marketing relies heavily on technology, which can be vulnerable to hacking, malware, or other security issues. If a business's digital marketing channels are compromised, it can lead to data breaches, financial losses, and reputational damage.

 

Customer trust: Some customers may be wary of e-marketing, particularly if they have concerns about data privacy or the reliability of online transactions. Building trust with customers can be more challenging in a digital environment.

 

Ad-blockers: The rise of ad-blockers can make it more difficult for businesses to reach customers through digital advertising. Ad-blockers can prevent digital ads from appearing, reducing the effectiveness of digital marketing campaigns.

 

Overall, while e-marketing offers many benefits, it also poses some challenges and risks that businesses need to manage. By being aware of these disadvantages and taking steps to mitigate them, businesses can build effective e-marketing strategies that drive growth and engagement.

 

ESSAY TYPE QUESTIONS

 

Q.1. Define E-marketing along with its advantages and disadvantage in detail?

Ans. E-marketing, also known as digital marketing or online marketing, refers to the use of digital channels, such as the internet, social media, email, and mobile devices, to promote a product, service or brand.

 

Advantages of E-marketing:

 

Cost-effective: E-marketing is often more cost-effective than traditional marketing methods like print ads, TV commercials or billboards. Digital advertising channels such as social media platforms, email marketing, and search engine optimization (SEO) allow for targeted and cost-efficient campaigns.

 

Wide reach: E-marketing allows businesses to reach a wider audience, regardless of geographical barriers. Companies can target customers from all over the world, and even small businesses can access a global market.

 

Measurable results: E-marketing campaigns can be easily tracked and measured, providing businesses with valuable insights into customer behavior and campaign effectiveness. Metrics such as clicks, impressions, conversion rates, and return on investment (ROI) can be tracked in real-time.

 

Personalization: E-marketing offers the ability to tailor marketing messages and experiences to individual customers based on their preferences, interests, and behavior. This personalized approach can increase engagement and customer loyalty.

 

Disadvantages of E-marketing:

 

Saturation: E-marketing channels are becoming increasingly saturated, making it harder for businesses to stand out in a crowded market. Companies need to create high-quality and engaging content to capture and maintain customers' attention.

 

Security risks: E-marketing channels such as email and social media are vulnerable to security breaches, including phishing scams and malware attacks. Businesses need to take measures to protect their customers' personal and financial information.

 

Dependence on technology: E-marketing requires businesses to have a good understanding of technology and to invest in the necessary hardware, software, and infrastructure. Technical issues, such as website crashes or slow loading speeds, can negatively impact customer experience and brand reputation.

 

Lack of personal touch: E-marketing can lack the personal touch of face-to-face interactions, making it difficult to establish and maintain emotional connections with customers. Building trust and credibility with customers can be challenging in a digital environment.

 

In summary, E-marketing offers many advantages, including cost-effectiveness, wide reach, measurable results, and personalization. However, it also comes with certain disadvantages, such as saturation, security risks, dependence on technology, and lack of personal touch. It is important for businesses to carefully consider these factors when developing their e-marketing strategies.

 

Q.2. Explain in detail 5Ps of E-Marketing?

Ans. The 5Ps of E-Marketing are an extension of the traditional 4Ps of marketing (product, price, promotion, and place) with the addition of the fifth P, which is people. The 5Ps of E-Marketing are a framework that businesses can use to develop their digital marketing strategies.

 

Product:

The first P in E-Marketing is product, which refers to the goods or services that a business offers to its customers. When developing an E-Marketing strategy, businesses need to consider how their products or services will be presented and promoted online. They should ensure that their website is optimized for search engines, with clear and compelling product descriptions, high-quality images, and customer reviews. In addition, businesses need to consider how their products can be adapted for digital platforms, such as mobile apps, social media, and email marketing campaigns.

 

Price:

The second P in E-Marketing is price, which refers to the amount of money that customers are willing to pay for a product or service. Businesses need to consider how they can price their products competitively in the digital marketplace. They should research their competitors and adjust their prices accordingly. In addition, businesses need to consider the impact of shipping costs, taxes, and other fees on the overall price of their products.

 

Promotion:

The third P in E-Marketing is promotion, which refers to the various ways that businesses can advertise and market their products or services online. Promotion includes various tactics such as search engine optimization (SEO), social media marketing, email marketing, pay-per-click (PPC) advertising, and content marketing. Businesses need to determine the most effective promotional channels for their products or services and develop a comprehensive strategy that includes a mix of these tactics.

 

Place:

The fourth P in E-Marketing is place, which refers to the digital channels through which businesses can reach their customers. Place includes various digital platforms such as websites, mobile apps, social media, and email. Businesses need to determine which channels are most effective for reaching their target audience and develop a strategy for how they will use each channel to promote their products or services.

 

People:

The fifth P in E-Marketing is people, which refers to the target audience that businesses are trying to reach. Businesses need to understand their target audience's needs, preferences, and behavior to develop effective E-Marketing strategies. They need to identify their target audience's demographic information, such as age, gender, and location, as well as their psychographic information, such as interests, values, and attitudes. This information will help businesses develop more personalized and effective E-Marketing strategies that resonate with their target audience.

 

In summary, the 5Ps of E-Marketing provide a useful framework for businesses to develop their digital marketing strategies. By considering each of the 5Ps - product, price, promotion, place, and people - businesses can create comprehensive E-Marketing strategies that effectively reach their target audience and drive sales.

 

Q.3. Explain the concept of E-Marketing in contests to traditional practices also narrate its present status in India?

Ans. E-marketing refers to the use of digital channels to promote and sell products or services. In the context of contests, e-marketing can be used to promote the contest, attract participants, and engage with them throughout the duration of the contest.

 

Compared to traditional marketing practices, e-marketing offers several advantages. For example, it allows marketers to reach a wider audience, target specific segments of the population, and measure the effectiveness of their campaigns in real-time. E-marketing is also generally more cost-effective than traditional marketing methods like print or broadcast advertising.

 

In India, e-marketing has become increasingly popular in recent years, driven by the growth of the internet and mobile devices. Many companies now use social media, email marketing, and search engine optimization (SEO) to promote their products and services. E-marketing has also been used successfully in contests, with companies using social media platforms like Facebook and Twitter to promote their contests and engage with participants.

 

However, there are still some challenges associated with e-marketing in India. For example, not all consumers have access to the internet, and there are concerns around data privacy and security. Additionally, there are still many traditional marketing practices that are widely used in India, such as print advertising and outdoor advertising, which may be more effective in reaching certain segments of the population.

 

Overall, e-marketing is an important part of the marketing mix in India, but it is still evolving and there is a need for marketers to constantly adapt to changes in technology and consumer behavior.

 

Q.4. What is E-Marketing? Explain in detail its features?

Ans. E-marketing, also known as digital marketing or online marketing, refers to the practice of promoting products or services using digital technologies such as the internet, social media, mobile devices, search engines, and other digital channels. E-marketing allows businesses to reach a larger audience and target their marketing efforts to specific demographics, geographic regions, or interests. Some of the key features of e-marketing are:

 

Reach: E-marketing provides a global reach, enabling businesses to reach customers in any part of the world, regardless of geographical boundaries. Through digital channels, businesses can promote their products and services to a large audience, thereby increasing their chances of generating leads and sales.

 

Cost-effectiveness: E-marketing is cost-effective as it allows businesses to reach a wider audience with minimal investment. Traditional marketing methods such as print ads, television commercials, and billboards can be costly, and their effectiveness can be difficult to measure. In contrast, e-marketing channels such as social media and email marketing can be cost-effective and provide measurable results.

 

Targeting: E-marketing enables businesses to target their marketing efforts to specific demographics, geographic regions, or interests. Through digital channels, businesses can gather data on their audience's interests, behavior, and demographics, allowing them to tailor their marketing messages to their target audience.

 

Interactivity: E-marketing provides a more interactive experience for customers, allowing them to engage with businesses through social media, chatbots, and other digital channels. This interaction can help businesses build a stronger relationship with their customers and increase customer loyalty.

 

Measurability: E-marketing provides businesses with a way to measure the effectiveness of their marketing efforts through analytics tools such as Google Analytics, which can track website traffic, conversion rates, and other key metrics. This allows businesses to adjust their marketing strategies based on real-time data and improve their overall ROI.

 

In summary, e-marketing is a powerful tool that can help businesses reach a wider audience, target their marketing efforts, and provide a more interactive experience for customers. Its key features include reach, cost-effectiveness, targeting, interactivity, and measurability.

 

Q.5. What is E-Marketing? Differentiate between traditional marketing and e-marketing and e-marketing. Explain the advantages and disadvantages of e-marketing?

Ans. E-Marketing, also known as digital marketing or online marketing, is the practice of promoting products, services, or brands through digital channels such as websites, search engines, social media, email, and mobile apps.

 

Traditional marketing, on the other hand, is the use of traditional channels such as television, radio, newspapers, magazines, billboards, and direct mail to promote products or services.

 

The main differences between e-marketing and traditional marketing are:

 

Reach: E-marketing has a broader reach than traditional marketing as it can target audiences globally through the internet.

 

Cost: E-marketing is generally less expensive than traditional marketing methods.

 

Measurement: E-marketing allows for better measurement of campaign effectiveness and ROI through analytics tools and data.

 

Interactivity: E-marketing enables greater interaction with customers through features such as chatbots, social media, and email marketing.

 

Advantages of e-marketing include:

 

Greater reach: With e-marketing, businesses can reach a wider audience globally, making it easier to expand their customer base.

 

Cost-effectiveness: E-marketing is less expensive than traditional marketing methods, making it a more cost-effective option for small businesses.

 

Better targeting: E-marketing allows businesses to target specific demographics based on their interests, preferences, and behavior.

 

Greater interactivity: E-marketing enables businesses to interact with customers in real-time, resulting in improved engagement and higher conversion rates.

 

Disadvantages of e-marketing include:

 

Overcrowding: The internet is crowded with information, making it difficult for businesses to stand out and capture the attention of their target audience.

 

Technical difficulties: Technical issues such as website downtime or slow loading speeds can negatively impact user experience and cause customers to leave the site.

 

Privacy concerns: E-marketing involves collecting personal information from customers, which can be a source of privacy concerns and potential security breaches.

 

Lack of personal touch: E-marketing lacks the personal touch of traditional marketing methods such as face-to-face interactions and direct mail.

 

Q.6. Define e-marketing. Explain the various advantages of e-marketing.

Ans. E-marketing, also known as digital marketing, is the practice of promoting products, services, or brands through digital channels such as websites, search engines, social media, email, and mobile apps.

 

There are several advantages to e-marketing, including:

 

Global reach: E-marketing enables businesses to reach a wider audience than traditional marketing methods. With the internet, businesses can reach customers from all over the world, allowing for greater expansion and growth opportunities.

 

Cost-effective: E-marketing is generally less expensive than traditional marketing methods. Businesses can save money on printing and distribution costs, as well as other expenses associated with traditional marketing campaigns.

 

Better targeting: E-marketing allows businesses to target specific demographics based on their interests, preferences, and behavior. This means that businesses can tailor their marketing messages to specific groups, resulting in higher engagement and conversion rates.

 

Improved analytics: E-marketing allows businesses to measure the effectiveness of their campaigns in real-time. Analytics tools and data enable businesses to track website traffic, monitor social media engagement, and analyze email open rates and click-through rates, among other metrics.

 

Greater interactivity: E-marketing enables businesses to interact with customers in real-time, resulting in improved engagement and higher conversion rates. Features such as chatbots, social media, and email marketing allow businesses to communicate with customers directly and provide personalized experiences.

 

Flexibility: E-marketing campaigns can be easily modified and adjusted based on performance data. This allows businesses to quickly adapt to changing market conditions and adjust their strategies accordingly.

 

Overall, e-marketing offers several advantages over traditional marketing methods. From greater reach to better targeting and improved analytics, e-marketing enables businesses to connect with customers in new and innovative ways, resulting in improved engagement and higher conversion rates.

 

Multiple Choice Questions:

 

1. E-Marketing does not involve :

(a) Big Malls/outlets (b) Whole sellers

(c) Retailers (d) All the above.

E-marketing does involve all the elements such as product, price, promotion, and place. It also involves interactive communication, multimedia content, and the ability to reach a global audience.

 

2. E-Marketing serves as the following :

(a) Distribution channel (b) Communication channel

(c) Information channel (d) All of the above.

E-Marketing serves as an effective way to reach customers, create brand awareness, increase sales and revenue, and provide an interactive and personalized experience for customers. It can include a variety of channels such as email, social media, search engine optimization, and online advertising. The four P's related to E-Marketing include Product, Price, Place, and Promotion. Types of products related to E-Marketing can include both physical goods and services. Pricing in E-Marketing involves setting prices for products or services that are competitive and align with the target market. Promotion activities in E-Marketing include online advertising, email marketing, and social media marketing. Aggressive marketing techniques in E-Marketing include pop-up ads, spamming, and other tactics that may be considered intrusive.

 

3. Which of the following is not a part of e-marketing ?

(a) Product (b) Place

(c) Producer (d) Price.

Producer is not a part of e-marketing. The four P's related to e-marketing are Product, Price, Promotion, and Place.

 

4. Which of the following is true about the extent of E-Marketing ?

(a) Local Coverage (b) National Coverage

(c) Global Coverage (d) None of these.

E-Marketing provides global coverage as it utilizes the internet which has a global reach, allowing businesses to reach customers from all over the world.

 

5. Which of the following is required for e-marketing deals ?

(a) Television (b) Internet

(c) Magazines (d) None of these.

internet is required for e-marketing deals.

 

6. Following is the new trend related to products :

(a) automated value chain (b) Information sharing

(c) Multimedia content (d) All of these.

All of these (personalization, customization, and mass customization) are new trends related to products in e-marketing. Personalization involves creating unique products or experiences tailored to individual customers' needs or preferences. Customization involves allowing customers to choose from a set of options to create their own unique product. Mass customization involves using technology to quickly and efficiently produce customized products for a large number of customers.

 

7. E-Marketing saves a lot of :

(a) Money (b) Time

(c) Energy (d) All of above.

E-marketing can save a lot of time, money, and resources compared to traditional marketing methods, as it allows businesses to reach a larger audience with more targeted and cost-effective campaigns, and to gather and analyze data on customer behavior and preferences. Additionally, e-marketing can provide real-time feedback and allow for more efficient communication and collaboration between businesses and customers.

 

8. Which of the following is the co-product of Product and Promotion?

(a) Distribution (b) Personalization

(c) Planning (d) None of these.

Personalization is considered to be the co-product of Product and Promotion in e-marketing as it involves customizing products and services to meet the specific needs and preferences of individual customers, as well as creating personalized promotional campaigns and messages to target those customers.

 

9. Which of the following is not a 'P' of e-marketing ?

(a) Place (b) Price

(c) Producer (d) Product.

Producer is not a 'P' of e-marketing. The four P's of e-marketing are Product, Price, Promotion, and Place

 

Q.1. What is e-marketing also known as?

A) Traditional marketing

B) Digital marketing

C) Social media marketing

D) Print marketing

 

Q.2. Which digital channels are involved in e-marketing?

A) Social media, newspapers, TV

B) Radio, billboards, print ads

C) Search engines, social media, email, websites, mobile apps

D) Magazines, flyers, brochures

 

Q.3. What benefits does e-marketing offer?

A) Lower conversion rates and increased customer engagement

B) Traditional marketing methods only

C) Global reach, real-time customer feedback, higher conversion rates, and increased customer engagement

D) None of the above

 

Q.4. What is e-marketing?

A. Marketing a product or service using print, TV, or radio advertising

B. Marketing a product or service using digital channels and technologies

C. Marketing a product or service through personal selling

D. Marketing a product or service using billboards and flyers

 

Q.5. What are some cost-effective channels for e-marketing?

A. Print, TV, or radio advertising

B. Social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising

C. Personal selling and direct mail

D. Billboards and flyers

 

Q.6. What is direct interaction in e-marketing?

A. The ability to interact with customers through physical stores

B. The ability to interact with customers through print ads

C. The ability to interact with customers through various online channels

D. The ability to interact with customers through billboards and flyers

 

Q.7. What is multimedia?

a) The use of different forms of media to convey information or messages to the audience

b) The use of text only to convey information or messages to the audience

c) The use of graphics only to convey information or messages to the audience

d) The use of audio only to convey information or messages to the audience

 

Q.8. What is the purpose of e-marketing?

a) To create engaging and interactive content to attract and retain customers' attention

b) To use real-time data and analytics to keep up with present trends

c) To provide personalized assistance and guidance to customers during their online shopping experience

d) All of the above

 

Q.9. What does the P in Ps of e-marketing stand for?

a) People

b) Price

c) Product

d) Promotion

 

Q.10. Which of the following is a cost-effective way of promoting and selling products or services?

A) TV advertisements

B) Social media marketing

C) Print ads

D) Radio ads

 

Q.11. Which tool can businesses use to track website traffic, conversion rates, and other key metrics?

A) Google Analytics

B) Social media

C) Email marketing

D) Search engine optimization

 

Q.12. What is the projected size of the e-commerce market in India by 2025?

A) US$80 billion

B) US$100 billion

C) US$120 billion

D) US$150 billion

 

 

True or False

1. Database marketing is not a feature of E-marketing. False

Database marketing is a feature of E-marketing, as it utilizes customer data to personalize and target marketing efforts.

 

2. E-marketing has only the capacity of multimedia content. False

E-marketing has the capacity for a wide range of multimedia content such as text, images, video, and audio, but it also includes other features such as data analysis, customer engagement, and automation.

 

3. E-commerce involves the sale of physical goods as well services.  True

e-commerce involves the sale of both physical goods and services through electronic means such as the internet.

 

4. E-marketing is not suitable for consumers.  False

E-marketing can be a useful tool for reaching and engaging with consumers through various online channels, such as email, social media, and display advertising. It allows businesses to target specific segments of the population and provides a cost-effective way to reach a large audience.

 

5. E-marketing provides two way interactive communication.  True

E-marketing allows for real-time communication and interaction between the marketer and consumer, which can include feedback, questions, and even personalized interactions. This two-way communication is different from traditional marketing, which is typically one-way communication from the marketer to the consumer.

 

1. E-marketing involves various digital channels such as search engines, social media, email, websites, and mobile apps to reach and engage with potential customers. True/ False

 

2. E-marketing allows businesses to target specific audiences more effectively and efficiently than traditional marketing methods. True/ False

 

3. E-marketing presents several challenges, including the need for technical expertise, data security concerns, and the risk of information overload for consumers.

True/ False

 

4. E-marketing is the process of marketing a product or service using the internet. True/False

 

5. E-marketing channels have higher costs compared to traditional marketing methods. True/False

 

6. Direct interaction is not a key characteristic of e-marketing. True/False

 

7. E-marketing is not suitable for both producers and consumers. True/False

 

8. E-marketing can provide businesses with valuable data and insights into customer behavior and preferences. True/False

 

9. E-marketing allows businesses to keep up with present trends by providing real-time data and analytics. (True/False)

 

10. Traditional marketing is often more cost-effective than e-marketing. (True/False)

 

11. E-marketing provides more opportunities for two-way communication between the brand and the customers. (True/False)

 

12. E-marketing allows businesses to target specific groups of customers based on their age, gender, location, interests, and behavior. (True/False)

 

13. The rise of online fraud and hacking has not affected the sales of e-marketers.

(True/False)

 

14. E-marketing in India has faced no challenges and has grown rapidly over the past decade. (True/False)

 

 

A.       One Word or one Line questions

 

Q. 1. What do you mean by E-Marketing ?

Ans. ‘‘E-marketing is marketing that utilises the Interactive Internet as communication,

transaction and distribution channel. This also includes e-mail and web.’

E-marketing refers to the use of electronic communication technologies, such as the internet, email, social media, and mobile devices, to promote, market, and sell products or services. This can include activities such as website design, search engine optimization, email campaigns, social media marketing, and online advertising. E-marketing allows businesses to reach a global audience, target specific demographics, and track the effectiveness of their marketing efforts in real-time.

 

Q. 2. Write the names of various channels of E-Marketing ?

 Ans. Communication channel, Transaction channel and Distribution channel are the various

channels.

The various channels of E-Marketing include:

Email marketing

Social media marketing

Search engine optimization (SEO)

Pay-per-click advertising (PPC)

Content marketing

Affiliate marketing

Influencer marketing

Video marketing

Mobile marketing

Display advertising

Online PR

Interactive advertising

Virtual events

Webinars

Podcasting

Blogging

E-commerce

Online marketplaces

Virtual reality and augmented reality

Chatbots and messaging apps

 

Q 3. Write the names of four P’s related to E-Marketing ?

Ans. Product, Price, Place and Promotion are the four P’s.

Product, Price, Promotion, and Place.

 

Q. 4. What are the types of products related to E-Marketing ?

Ans. Products related to E-Marketing are Physical Products and Service Products.

The types of products related to E-Marketing include:

Physical products - tangible goods that can be shipped or delivered

Digital products - non-tangible goods such as software, e-books, music, and videos

Services - offerings such as consulting, training, and technical support

Experiences - events, activities, and attractions that can be purchased and consumed online.

Subscription-based products- such as streaming services, online publications, and software as a service (SaaS)

Virtual products- digital assets such as virtual currency, virtual goods, and digital collectibles.

 

Q. 5. What is meant by Pricing ?

Ans. Pricing means determining Price to be charged for a product.

Pricing refers to the process of determining the value or cost of a product or service. It involves factors such as production costs, competition, and market conditions, as well as the perceived value of the product or service. Pricing strategies can include cost-plus pricing, penetration pricing, value-based pricing, and more. The ultimate goal of pricing is to set a price that will generate the greatest return for the company while still being attractive to customers.

 

Q. 6. What are the activities included in Promotion ?

Ans. Promotion refers to all activities performed for sale and marketing of any product or

service.

Promotion activities include advertising, sales promotions, public relations, personal selling, and direct marketing. These activities are used to inform and persuade target audiences to take action, such as making a purchase or visiting a website.

 

Q. 7. What are aggressive marketing techniques ?

Ans. If site seeks out the potential customers and initiate contact, it is aggressive technique.

Aggressive marketing techniques refer to marketing strategies and tactics that are more assertive and pushy in nature, with the aim of getting the target audience to take immediate action, such as making a purchase. Examples of aggressive marketing techniques include high-pressure sales tactics, telemarketing, and spamming. These techniques are often controversial and can be viewed as intrusive or manipulative by some consumers.

 

B. Fill in the blanks

1 E-marketing is marketing that utilises the interactive internet.

and other digital technologies such as email, mobile devices, social media and websites to reach and engage customers, and promote products and services. It includes a wide range of marketing activities, such as search engine optimization, content marketing, email marketing, social media marketing, and online advertising. E-marketing is also known as digital marketing or online marketing.

2. Place  is referred to as distribution or outbound logistics.

In the context of e-marketing, the "place" element of the traditional marketing mix (often referred to as the 4 P's) can refer to the methods and channels used to distribute a product or service online. This can include online marketplaces, social media, and a company's own website. E-marketing also allows for more targeted and efficient distribution, as companies can reach specific demographics and geographic areas through targeted advertising and data analysis.

3. Internet marketing follows AIDA guidelines.

AIDA stands for Attention, Interest, Desire, and Action, and is a model used in advertising and marketing to guide the creation of effective advertisements and campaigns. It is used to grab the attention of the audience, build interest in the product or service, create a desire for it, and motivate the audience to take action.

4. Internet marketing techniques are considered to be Passive if they require visitors to seek

out the site.

and Active if they involve reaching out to potential customers through various channels such as email, social media, and advertising.

5. E-marketing follows Just in time production technique.

E-marketing refers to the use of the internet for promoting and selling products or services, while Just-in-Time (JIT) production is a manufacturing philosophy that focuses on reducing inventory and increasing efficiency through timely delivery of materials and supplies. While JIT can be used in e-marketing in terms of just-in-time delivery of products to customers, it is not an inherent characteristic of e-marketing.

6. Only one way communication is possible in Traditional. marketing.

While traditional marketing methods such as TV and radio advertisements, billboards, and print ads are primarily one-way communication, traditional marketing also includes methods such as telemarketing and direct mail which are two-way communication methods.

7. Global access is provided by Electronic marketing.

E-marketing allows for global access to products and services through the internet, which traditional marketing methods may not be able to provide.